About

Marina trained as a writer in New York, and now works as a creative director in London, bringing her clients ideas with the strategic edge.

Marina has agency, in-house and freelance experience, working on global brands, from Asos to Aviva Investors. She’s been creative strategist to Fortune 100 retailer TK Maxx, and a senior copywriter in the McCann Worldgroup.

In the past, Marina has contributed writing to magazine titles TimeOut, ELLE & more. A former contributing editor at IDOL Magazine, she has mentored writers and reported from London Fashion Week and NY Fashion Week. More recently, she has been a guest mentor at London College of Communication.

Marina has created numerous brands and campaigns. Today, she is a founding member and brand director at Williams & Hirst, and continues to work with brilliant brands in retail and beyond.

Skills & Services

  • Establishing brands with a strong strategic foundation and tone of voice

  • Delivering advertising campaigns, from thinking to inking

  • Building the brand world with conceptual thinking, from experientials to merchandise

  • Establishing a unique tone of voice for brands. Writing for campaigns, radio, TV, digital, apps and much more.